Custom Coloring Prefinished Hardwood Floors

Looking for a custom colored hardwood floor that you can’t find elsewhere? You could have it done the old fashioned way by calling in a crew to install an unfinished hardwood, stain and finish, but that sometimes doesn’t get the right results. Not to mention the time and inconvenience involved.

Need To Match Another Product?

Maybe you saw another prefinished product whose color is just right but the manufacturer only offers it in one width. This is a situation many run into particularly with the popularity of wider plank floors. The table below shows what we can handle.

Random Width Plank

Random width plank is another popular style, but major manufacturers offer little flexibility. Often it’s five or six inches wide and that’s it. The Imagination Key Largo 4¼, 5¼ and 6¼ inch shown is an example of our options.

Imagination Key Largo

Don't Want To Pay High Retail?

I’ve sold some of the more well known higher end brands in the likes of Mirage and Lauzon. I was also a top tier dealer which required buying their expensive display systems to get the best pricing. I know the pricing structure and some dealers go overboard on markup. An example could be a product cost of $ 8.50 per square foot that retails for $ 16.00. It’s almost insane but many are lured into buying.

Our custom coloring can shave that cost up to 35% ¹ and chances are great our specifications exceed theirs. One to eight foot board lengths with the engineered offering a 5.8 mm wear layer.

Hardwoods Available For Color Matching

Description	Grades	Width	Engineered	Solid
Red Oak	CL, 1, MC, RQ	3 ¼ - 8 ¼
White Oak	CL, MC, RQ	3 ¼ - 8 ¼
Maple	CL, MC	3 ¼ - 5 ¼
Ash	CL	3 ¼ - 5 ¼
Cherry	CL, MC	3 ¼ - 5 ¼
Walnut	CL, MC	3 ¼ - 8 ¼
Hickory	CL, MC	3 ¼ - 8 ¼

• CL - Clear
• 1 - #1 Common (only available in solid)
• MC - Mild Character
• RQ - Rift & Quartered

NOTE: We do not recommend, nor offer solid 3/4" hardwoods over 5¼ inch width.
All products 1-8 foot, random length
Engineered 3/4 inch, 5.8 mm wear layer
UV Ceramic finish. 20% matte. 10% or 40% medium gloss option

Other Options

If you’ve found a product that has some form of distressed appearance we can work with you on that as well. Our specialty is a soft wire brushing effect offering a cerused appearance. Ceruse allows a two toned look. By way of explanation; once the wire brushing is completed, a white/limed color coat is applied, then followed up with the primary color seen in the example of the custom grey below.

Custom Wire Brushed With White Accents (Grey primary color)

What You Need To Know

In order to get the right balance of color if you should be matching cabinets for example, we need varying shades of the hardwood chosen. A cabinet door with a balance of varied character or color works ideally. The more the better. The example below shows a mild character white oak getting ready to be custom colored. Notice the varying underlying colors and grain?

Different shades critical

Stair Treads

Color matched stair treads are extremely difficult to find with all major manufacturers. The example below shows a few stained treads with returns. See more on color matched stair treads.

Right Return (Morning Sunrise Hickory)	Left Return (Manhattan White Oak)

Custom Photo Gallery

Location: Newport Beach, California

How Much Does It Cost?

Custom color samples run $500.00 ² plus shipping. You'll generally receive enough material to lay out a two by two foot sample or four square feet.

How Long Does It Take?

Generally three to four weeks once we receive your sample.

Have Questions? Contact Us

¹ Does not apply to specialty processes and others.
² Walnut, rift and quartered hardwoods add 20%