What’s not to like about Hallmark hardwoods? Great name. Kind of makes you feel fuzzy inside doesn‘t it? I consider it to be above average in product quality when comparing to other Asian imports. Realistically the company has created a higher tier in the imported market. One that others are seemingly trying to duplicate.
Higher tier? While Hallmark does have some mid entry price point products, it has gone a step further in creating engineered hardwoods with thicker wear layers that blow away those just trying to dump a fancy looking brand at a cheap price onto our shores. Along with that, they’ve created other attractive points with longer length material, which can be a sign of better quality, but not always a guarantee.
Higher Quality Engineered - Ideal For Wide Plank
I’ve personally been in touch with installers on this company in the recent year (2015) while also spending some time on a few installations. In order to really evaluate a product one has to get down into the trenches. Trenches by way of meaning slapping on knee pads and actually doing some work.
One thing that had always concerned me in the past with Chinese hardwoods was the lightness factor. To me when a board feels like a feather just picking it up, it smells low quality. Not so with the two installations I helped on with the Alta Vista and Monterey line. Both also went together well making the installation pleasant, compared to some real struggles with low quality over the years.
One item that did bother me was the Monterey in that some of these wider planks today with random width combinations look cheesy. By way of explanation, there just aren’t enough long boards to offset the bevel appearance. At least it wasn’t as bad as the Bella Cera Amafli Coast I saw that looked like a checker board when it was done. To me this makes it difficult to appreciate a much wider random plank look. Perhaps your views are different.
Quality Engineered Hardwoods
Product Lines- Mostly Engineered
2360 South Archibald Avenue
Ontario, CA 91761