Bruce Hardwood Floors
Bruce has been around for eons, but the company is dead in the water in my opinion in so far as anything new. Product quality is average to not pleasant for most installers working with their products day in and day out. But these guys are so used it and some don’t recognize what makes a better product. Many are also production workers for builders and big box stores. To them and the retailer, it’s more about getting the job done, period.
I had to chuckle when I visited a smaller family owned store in Knoxville, TN. After looking through all his displays and talking about what’s selling. It took me a good half hour to finally see an older Bruce display hidden in low light in the corner of their store.
“We only keep it around because we do a lot of repairs of their older products.” That says how much Bruce has not changed with the times and this goes back 10-15 years. Sure, change isn’t something everybody loves and they still have some steady sellers in their solid hardwood line.
Finish wise, Bruce has held steady on urethane types with a few aluminum oxide here and there but none of the trendy natural oil or hard wax finishes. For that I commend them because finishes should not be that complicated. I don’t care what the other brand is offering, the names are all in the marketing.
Certainly some of the newer ones prevent wear, but folks it takes a lot of wear to get down to bare wood. It’s probably something you won’t see in the time you own the home. Scratches? I’ve said it time and again throughout the site; all hardwood floors will scratch and ding. No finish can protect against it. If you’re worried about scratching, choose lighter colored hardwoods and stains. Ones with more grain like red and white oak also work best to conceal damages over open grained hardwoods like Maple.
Product Lines- Solid 3/4", Engineered
P.O. Box 3001
Lancaster, PA 17604